From the category archives:

Tips & Information

History Of Online Travel Information Discovery

November 17, 2009

As we chart the course for FunnelScope’s future – with your feedback incorporated of course – a reflection of where the online travel industry has been is of interest.  As the old cliche goes, “you can’t know where you’re going until you know where you’ve been”.
There appears to be 4 major phases:
1 – Internet Service [...]

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Social Networking Changes Travel Planning

November 10, 2009

Facebook has over 300 million users.  Almost 20% of Americans are estimated to have a Twitter account.  These are both significant statistics.
Social Networking is huge, and it isn’t going away.
However, the most interesting aspect of social networking isn’t the massive number of people that engage – it’s how social networking is changing human behavior.
Think back [...]

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Hotel Reviews Are Trusted

September 18, 2009

Consumers Trust Hotel Reviews More Than Advertising.
Surprising?  Not to me, and probably not to you either.
Nielsen recently completed a study that confirms a core belief at FunnelScope:

We tend to trust recommendations from people we know.
Consumers trust other consumer’s opinions posted online.

What’s again not surprising is that both online reviews and friend recommendations are more [...]

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