November 10, 2009
Facebook has over 300 million users. Almost 20% of Americans are estimated to have a Twitter account. These are both significant statistics.
Social Networking is huge, and it isn’t going away.
However, the most interesting aspect of social networking isn’t the massive number of people that engage – it’s how social networking is changing human behavior.
Think back [...]
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September 18, 2009
Consumers Trust Hotel Reviews More Than Advertising.
Surprising? Not to me, and probably not to you either.
Nielsen recently completed a study that confirms a core belief at FunnelScope:
We tend to trust recommendations from people we know.
Consumers trust other consumer’s opinions posted online.
What’s again not surprising is that both online reviews and friend recommendations are more [...]
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