FunnelScope recently did a study on a large sample of reviews for hotels across several cities. We wanted to figure out what percent of reviews referenced each critical attribute. In other words, create a measurement of what reviewers cared about most often when it came to determining whether they had a good or bad stay at a hotel.
The results are as follows (results are the percent of reviews that referenced an attribute):
Location 65%
Service 58%
Room Quality 45%
Cleanliness 32%
Near Entertainment 29%
Room Size 23%
Comfort of Bed 19%
Near Tourist Attractions 17%
Food Quality 16%
Coziness 14%
Room Amenities 14%
Bathroom Quality 12%
Modern 12%
Luxurious 11%
Parking Expense 10%
Business Oriented 8%
Views 7%
Parking Convenience 7%
Traditional 7%
Family Friendly 6%
Historical 5%
Gym Quality 4%
Bathroom With Bath 2%
