Facebook has over 300 million users. Almost 20% of Americans are estimated to have a Twitter account. These are both significant statistics.
Social Networking is huge, and it isn’t going away.
However, the most interesting aspect of social networking isn’t the massive number of people that engage – it’s how social networking is changing human behavior.
Think back to what modes of communication were possible just a few years ago. The limited technology only allowed mainly one-to-0ne communication. Now, it’s easy to communicate to many at once using social networking tools. Also, if you have enough friends or followers, your individual influence can be just as great as that of a large corporation.
Yes, this changes a lot of things – including travel planning.
Individuals can use their social graphs to research and plan their trip. They can also find reviews and comments about their destination. However, even though folks are having more luck with social media than old trip planning methods, evolution is still needed to capture the full potential of social networking in trip planning.
Yes, social networking isn’t going away, and companies like FunnelScope will help usher in applications and tools to harvest the potential of social networking in trip planning.
Watch FunnelScope evolve. Even better, use our current tools and provide feedback to become part of the evolution. The potential is exciting.
How has social networking altered your trip planning? What trip planning tools do you wish were available? Please leave a comment.
