FunnelScope, a unique semantic and social travel search engine, is making its unique semantic data and semantic approach available for license. The data is optimal for search engines, travel sites, and local search sites. The data is both compelling for driving conversion rates and SEO purposes. FunnelScope’s data is readily available for travel, but can also be customized for companies seeking to use FunnelScope’s approach for verticals other than travel.
FunnelScope aggregates and semantically analyzes hotel reviews from top travel / reviews sites. FunnelScope’ approach is to measure the sentiment of each review for key attributes: service quality, bed comfort quality, pet-friendly, kid-friendly, business, romantic, room quality, room size, gym quality, views, beach access, entertainment access, food quality, and much more. Here is an example of how search engines can aggregate unique data for SEO purposes.
This data is available in several formats:
1) Aggregated reviews for each hotel from top sites where the content is available either in search engine format (with snippet and link to site with review) or full text format.
2) Same as #1 but where each review has semantically scored attributes.
Check out this page to get a sense of how the data in option #2 could be uniquely structured and organized by attribute.
The unique approach FunnelScope takes is outlined in the following diagram. The NLP or Natural Language Processing module is where FunnelScope applies semantic and sentiment analytics.
FunnelScope Data Packaging Process
Currently, the data is only available as an XML file, but FunnelScope is working on API so this data can be available as a web service.
Contact FunnelScope if interested in licensing this data. FunnelScope is also willing to work with clients and apply its approach to other verticals (for example, restaurant reviews, product reviews, etc).
